I.N.C. New Line at Macy’s

I think Macy’s always brings in the best capsule collections! I·N·C International Concepts, exclusively at Macy’s, unveils its advertising campaign featuring Brazilian actress, television personality and model Camila Alves as the brand’s celebrity ambassador. Beginning this Fall and continuing through 2013, Alves will highlight I·N·C’s Fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all I·N·C brand messaging such as new initiatives and product launches.  Consumers will be able to experience Alves’ stylish success story via macys.com/inc, starting late August. The I·N·C collection ranges from $59 – $139; $119.50 for a coat, dresses for $69.50 and footwear for $89.50.