If you run a small business, marketing is a vital yet sometimes costly aspect of your strategy. To enable your company to start branching out, looking at different options will ensure you can reach a new audience for long-term success. With the rise in digital marketing, there are several ways that you could advertise to people without blowing the budget. Alongside traditional avenues such as promotional merchandise and local publicity, you could start reaping the rewards of your marketing efforts to improve the sustainability of your small business. If you’re looking for cost-effective ways to promote your company, check out these tips to take advantage of a range of new opportunities.
Attend networking sessions
If you’re looking to get to know other local businesses and potentially form partnerships in your area, networking groups could help you connect with new people. These sessions can assist you in meeting other company owners and chatting about your services and how you could help other local businesses. You can also use online network opportunities such as LinkedIn to connect with others in a professional capacity.
Social media marketing
Most types of business (both B2B and B2C) can benefit from social media marketing. Many people like to keep up to date with industry news and products launches, plus if you share compelling content, it helps to get people talking about your business. With targeted adverts on the major platforms such as Facebook and Instagram, you can also promote your services to a specific audience and set a budget to manage spending.
Promotional merchandise
If you’re attending networking events or trading at an exhibition, using promotional products offers potential customers something to take away from the event. Instead of just handing out business cards, you can get creative with promotional pens, which showcase your business name and contact details. There are several cheap custom pens to choose from, and they can be personalized at a low cost.
Use website analytics
Utilizing analytics is one of the best ways to see what type of people you attract to your website. This information can help you build upon your message to appeal to a new audience plus help you keep existing ones interested. Setting up and understanding the data can be tricky but there is a host of resources online to guide you through the process for your site.
Grow your email marketing database
As you start to gain more customers, they may begin to sign up to get more information on offers and news. By building this database, it will give you invaluable knowledge about your customer’s shopping habits and interests to enable targeted marketing efforts. Setting up email marketing is quite simple, and there is often little or no cost to implement unless you hit a certain amount of subscribers.
These are just some of the ways to promote your small business, and each has lots of benefits in helping you reach more people while keeping within a tight budget.
